Three Brilliant Ways for Authors to Co-Promote


After a discussion in a Facebook author group in late November, I decided to start a co-promotion group called the Tweeting Co-Promotion Group. Not very original, but it says what we do. We’ve been operating just 2 months and have 51 members.

We are not a re-tweeting group. It works like this: you add 4 of your own tweets to the group’s TWEET document and all other participating members copy and paste them, then post them in a tweet.

The tweets you add to the document remain in place until you want to update them. Every member with tweets on the document has to post 4 tweets for every other member weekly. At the moment we have 12 members using the document, so that’s only 48 tweets in a week. Most of our generous members are posting well over 100 a week for their fellow authors.

It’s a great way of promoting because your ads look so much better coming from someone else rather than continually from you, and a few members do say they’ve seen increased sales in January which is usually a very slow month.

We’ve also started a second method of posting tweets, so our members have more choice in how they participate. We recently introduced the Daily Tweet Thread. It’s much like any other re-tweeting thread, but instead of adding a link to the thread, members add a tweet (2 if they want). Instead of going to the link and re-tweeting, we just copy the tweet and paste it either directly into a twitter tweet, or we paste into an app. Using an app has the added advantage of simultaneously posting to Twitter, Facebook, Google+ and many other social media platforms. So we get increased reach on those social media channels which the re-tweeting threads don’t have.


I’ve just introduced a third option, and we only tried it out for the first time recently. This one is called the Likes + Shares Thread because it’s specifically designed to give participating members likes and Shares on a chosen Facebook post. It’s easy to do, and in the first experiment with it,  I gained 10 extra likes and shares on one of my posts, as did my companions. I think it will be successful.

The best thing about co-promotion is it’s free. So if you want to join us to gain more reach with your own book promotions, go to

We’d love to see you there. Open to authors, craft makers and fine artists.

About caroleparkes

My husband calls me a butterfly because I flit from one hobby to another. Apart from being a wife for 52 years, a mother of three sons, and a grandmother, I'm also an author, genealogist, amateur artist, a lover of most needlecrafts, and occasional poet. Of the above, my most enduring interest has been writing and I hope to be doing it well into old age.
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7 Responses to Three Brilliant Ways for Authors to Co-Promote

  1. Pingback: Friday Roundup – 9th February | Stevie Turner, Indie Author.

  2. This sounds wonderful, Carol. I love promoting fellow authors and their work. I’m going to hop over to Facebook later today. Cheers! 🙂


  3. Reblogged this on Stevie Turner, Indie Author. and commented:
    Sharing this as it sounds a good idea.

    Liked by 1 person

I'd love to hear your views.

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