After a discussion in a Facebook author group in late November, I decided to start a co-promotion group called the Tweeting Co-Promotion Group. Not very original, but it says what we do. We’ve been operating just 2 months and have 51 members.
We are not a re-tweeting group. It works like this: you add 4 of your own tweets to the group’s TWEET document and all other participating members copy and paste them, then post them in a tweet.
The tweets you add to the document remain in place until you want to update them. Every member with tweets on the document has to post 4 tweets for every other member weekly. At the moment we have 12 members using the document, so that’s only 48 tweets in a week. Most of our generous members are posting well over 100 a week for their fellow authors.
It’s a great way of promoting because your ads look so much better coming from someone else rather than continually from you, and a few members do say they’ve seen increased sales in January which is usually a very slow month.
We’ve also started a second method of posting tweets, so our members have more choice in how they participate. We recently introduced the Daily Tweet Thread. It’s much like any other re-tweeting thread, but instead of adding a link to the thread, members add a tweet (2 if they want). Instead of going to the link and re-tweeting, we just copy the tweet and paste it either directly into a twitter tweet, or we paste into an app. Using an app has the added advantage of simultaneously posting to Twitter, Facebook, Google+ and many other social media platforms. So we get increased reach on those social media channels which the re-tweeting threads don’t have.
I’ve just introduced a third option, and we only tried it out for the first time recently. This one is called the Likes + Shares Thread because it’s specifically designed to give participating members likes and Shares on a chosen Facebook post. It’s easy to do, and in the first experiment with it, I gained 10 extra likes and shares on one of my posts, as did my companions. I think it will be successful.
The best thing about co-promotion is it’s free. So if you want to join us to gain more reach with your own book promotions, go to https://www.facebook.com/groups/1963020040577375/
We’d love to see you there. Open to authors, craft makers and fine artists.