Food for thought for hardworking authors.
Every author I know dreams of finding the perfect ‘set and forget’ book promotion.
I’m here with some bad news: it doesn’t exist.
Effective book promotion is about engagement and communication. It’s letting people know your book exists, what it’s about, and why they should read it… without stuffing it in their face and demanding that they buy it.
What many people don’t realise is that effectively promoting your book is a process, not an event. You cannot simply advertise it once, post it on Facebook and/or Twitter, then sit back to wait for the sales to roll in.
Personally, I’d love to think that everyone I know who sees my book will buy it, and that would flow on to lots of people I don’t know buying it. That isn’t how it works. The people you know are often less likely to be interested and willing to buy and…
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