Small businesses and self-employed people like authors, artists, and craft-workers depend on social media for getting the word out about their products. However, if their posts are only seen by a small number of people, they are wasting their time and energy producing posts few will actually see.
FACEBOOK IS NOW TELLING US WHAT IT WANTS IN ORDER FOR US TO OBTAIN A WIDER REACH.
If we go to INSIGHTS on our page, we see a REACH tab.
Click this and THE FIRST IMAGE you will see is a rough estimate of the number of people who had your Page’s posts on their screen sometime during the day. This gives the figures for the last 28 days.
THE SECOND IMAGE shows you how many people have recommended your page in the last 28 days.
THE THIRD IMAGE shows the reactions, comments, and shares your posts have attracted in a graph. Facebook actually states there, “These actions will help you reach more people”. So, the size of your audience depends on the reactions of OTHER PEOPLE and that’s the crux of the problem. How do you get other people to react positively to your post?
In my experience, if you interact with other users by liking, sharing, and commenting on their posts, they are more likely to do the same for you. THEREFORE, THIS INTERACTION AND ENGAGEMENT WITH OTHERS IS THE KEY TO WIDENING OUR REACH.
THE FOURTH IMAGE gives the different REACTIONS to our posts. When people react by giving emojis such as like, love, wow, and ha-ha, Facebook’s algorithms sit up and take notice. However, giving angry emojis could cause the post to be shown less. Facebook want users to be happy and satisfied with what they see. So do act positively if you can towards others.
In contrast, THE FIFTH IMAGE shows how NEGATIVE REACTIONS by others can cause Facebook to show your posts to fewer people. If someone reports your post as spam, hides, or un-likes your post, it will decrease the number of people who see it.
We can all help ourselves a little here by doing as they suggest and interacting POSITIVELY with others more frequently. It certainly won’t do us any harm to try.